In Canada, a vocational training center in Sherbrooke, in the Eastern Townships, hosted a few days ago the Nico Bar, a virtual campaign to make students aware of the toxic products contained in cigarettes.
A “SHOOTER” TO DISGUST CHILDREN?
Le Nico Bar is a virtual anti-tobacco campaign launched by the Canadian Cancer Society that offers "shooters" with edible components that represent the products contained in cigarettes and vaping products.
The objective was to educate young people aged 18 to 25 on what they really consume: rat poison, acetone, mothballs, among others.
In a playful setting, students enter the bar and are offered cocktails such as Nicotine On The Rocks, with cyanide and ammonia flavors. The reaction is instantaneous: tense faces, gagging, disgust. The "cocktail" was created to recall the poisonous taste. "It's not the best experience of my life, but now I know what it tastes like. It does not make you want to start!said one of the students we met.
The problem is not only smoking which is denounced but also nicotine and vaping. The Nico-Bar tour makes no secret of it and takes place until December in around fifty establishments. If the goal is to prevent young people from smoking or vaping, the danger again lies in miscommunication that may well cause young smokers not to quit smoking for fear of vaping.
