It's a small revolution in the world of vaping! Philip Morris which for a long time was only positioned on heated tobacco with IQOS has just announced its arrival on the vaping market with its device " Veev"
PHILIP MORRIS WANTS TO ACCOMPANY SMOKERS TOWARDS THE VAPE
For years everyone thought that Philip Morris refused to establish itself on a secondary market like that of the vape preferring to remain in the world of tobacco with its system IQOS now popular in many countries.
Philip Morris therefore arrives finally on the French vaping market with its first device. It will deliver the first tobacconists next week and France will be the ninth European country where Veev, its brand dedicated to the vape, will be deployed.
«This is a major launch that reinforces our strategy to have alternatives to products with combustion, Explain Jeanne Pollès, President of the French subsidiary of Philip Morris International (PMI), the parent company of Marlboro, which now promises a smoke-free world. We want to support smokers who want to quit smoking with a complete offer that allows a real choice.»
With Iqos, alternative products now represent 28% of PMI's turnover. By adding the Veev podmod, the goal would be to reach 50% by 2025.
