In England the major initiative of the IBVTA to clarify the advantages of vaping

In England the major initiative of the IBVTA to clarify the advantages of vaping

In response to growing controversies surrounding vaping, the British Independent Vaping Trade Association (IBVTA) has launched an information campaign to advocate the benefits of vaping, particularly as a smoking cessation tool. Published in theEast Lothian Courier on October 26, 2023, this campaign highlighted data from a study on consumer behavior regarding vaping.

The campaign highlighted the essential role of single-use devices in the smoking cessation process, revealing that 53% of regular smokers and 61% of recent ex-smokers use them for their ease of use. These devices are described as key tools in the fight against relapse.

The IBVTA, which represents the UK's independent vape manufacturers, importers, distributors and sellers, is seeking to correct some of the misinformation recently spread about vaping. Their initiative also aims to support the Scottish Government's aims for a tobacco-free future, by highlighting the effectiveness of e-cigarettes, particularly flavored ones, in smoking cessation.

Despite the educational and informative nature of this advert, it was questioned by the Advertising Standards Authority (ASA) who ruled that the campaign had an indirect effect of promoting e-cigarettes containing nicotine, which are not authorized as medicines. . As a result, the IBVTA has been instructed to no longer publish this type of communications in media not exclusively aimed at the vaping industry.

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CEO of Vapelier OLF but also editor for Vapoteurs.net, it is with pleasure that I leave my pen to share with you the news of the vape.