A new statistical study presented by FIFG comes to offer us some interesting figures on the vape. A few days ago, the results of the survey "Knowledge and opinions of the French with regard to alternative solutions to combustion cigarettes" were revealed. We learn, for example, that 52% of French smokers have considered quitting smoking with vaping.
85% OF FRENCH PEOPLE HAVE ALREADY HEARD OF VAPE
A few days ago, the IFOP published the results of a unpublished study made for Philip Morris, a study aimed at understanding the representations of the French with regard to alternative solutions to combustion cigarettes.
Always interesting, we learn to begin with that the vape is a trend now well identified by the French. Indeed, according to the survey, the vape entered the imagination of the French with 85% who have heard of it and 75% who see precisely what it is. The e-cigarette is identified in a majority way in all strata of French society, regardless of the age, gender or socio-professional category of the person questioned. 8% of French say they are consumers.
The vape and the tobacco to heat benefit rather from a priori positive within the population. Close to 6 out of 10 French people consider that these alternatives would benefit from being better known (62%) and from being integrated into national strategies for the fight against smoking (59%). The French, on the other hand, remain skeptical about the effectiveness of these products for quitting smoking: ¾ believe that these alternatives are not effective and that what matters is the will (73%).
While vaping is currently used by 8% of French people, it seems to have development potential since 52% of smokers have considered quitting the classic cigarette to turn to the latter.
Asked to identify the main obstacles to a transition to this type of product, smokers cite above all their preference for the taste of the classic cigarette (1st reason cited by 30% of them), then the feeling that this product does not is not necessarily less harmful to health (20%) or that it is too expensive (17%).
To view the full study, go to FIFG official website.