In the French entrepreneurial landscape, few stories are as unique as that of Puff-elec, a company that has carved out a niche for itself in the competitive personal vaporizer industry. Founded in 2013 by Redouan KouaKoua, the company has established itself with a slogan that is as simple as it is catchy: “the same quality but not the same price”. But beyond its commercial strategy, it is the human story behind Taffe-elec that fascinates and inspires.
A Decisive Meeting: Redouan and Bryan, the Dynamic Duo
History Puff-elec is first of all that of a chance encounter, almost romantic. Redouan, looking for talent to strengthen his online presence, came across Bryan's CV via an ad on Pôle Emploi. The post ? Content creator for the company website, their main sales tool. Bryan, driven by love and the desire to follow his partner to the North of France, seizes this opportunity.
This meeting is the start of a fruitful collaboration. Bryan, with his flair for digital marketing, quickly becomes Redouan's right-hand man. Together, they build a relationship of trust and respect, an essential driving force for the growing success of Taffe-elec.
Benjamin: The Missing Link
While Puff-elec was gaining notoriety, a new need emerged: that of an expert in SEO and website management. This is where Indeed, another job posting giant, comes in. Benjamin, passionate about the Racing Club de Lens and wanting to be closer to his family in the North, answers the call.
The dynamic between Bryan and Benjamin is quickly established. Like two pieces of a puzzle, they complement each other, allowing Puff-elec to strengthen its digital footprint. Benjamin brings technical expertise, while Bryan continues to refine the business strategy alongside Redouan.
More than a Business: A Family United by Destiny
What sets Puff-elec is not only its economic model or its product quality, but the human connections that are forged within it. Redouan, Bryan and Benjamin are not just colleagues; they are the pillars of a structure built on trust, mutual respect and a shared vision. Moreover, this structure goes beyond the trio since it includes each of the employees working for the platform.
So there is Hakim, the warehouse manager who juggles between thousands of references and always limited space. There is also Jean-Louis who manages the oh-so-important customer service for Puff-elec. There is Mathilde who takes care of marketing because know-how is good but making people know is even better. There are Nina and Tiphanie, the editors, who write all the texts on the site's product sheets. Raphael, the storekeeper, who knows a lot about his shelves and how to manage them. And, of course, Walter, the patriarch, the one who is ready to draw as soon as the order is validated, always with an empty box in hand!
A disparate family, where everyone is different but everyone has the same vision of a vape within the reach of all budgets. A team where everyone brings their contribution to the building Puff-elec with all his heart and all his soul. United in the same goal and sharing the same destiny.
The Red Thread of Destiny
Ultimately, the story of Puff-elec is one of timely encounters and bold decision-making. Redouan, Bryan, Benjamin and each person on the team, although guided by their distinct personal and professional paths, found themselves united by an invisible common thread, woven through job advertisements. Their synergy and mutual commitment have proven that, sometimes, the success of a company lies as much in the strength of its products as in the solidarity of its team.
Puff-elec, like a web developed over the course of advertisements, demonstrates that behind every successful business, there are stories of chance encounters and intertwined destinies. As their slogan suggests so well, at Puff-elec, it is not only “the same quality but not the same price”, but also the same passion, cultivated in exceptional circumstances.
