Following recent European decisions on cannabidiol (CBD), the craze is in order for many companies. This is obviously the case for the giant British American Tobacco (BAT) who is embarking on the great adventure with the e-pod ” View CBD Zone “, Its first model dedicated to the vaporization of e-liquids containing cannabidiol.
VUSE CBD ZONE: THE PODMOD GIANT LAUNCHES IN CBD!
It's a new challenge for number 1 in France * ! After the resounding success of its podmods Vype with nicotine, the giant British American Tobacco embarks on a new adventure: that of cannabidiol (CBD). United Kingdom regulations allowing this evolution in the consumption of cannabidiol, British American Tobacco has just announced the launch of its new e-pod « View CBD Zone"
This new product is tested already in Manchester : in tobacco and local outlets. And online, in a controlled environment. Sale being limited to residents of Manchester and surrounding areas. The launch range covers 3 aromas : mint, mango, berry in 50 and 100 mg of CBD.
In BAT communication, Fredrik swenson (General Manager of BAT UK & Ireland) includes this launch in the group's “A Better Tomorrow” dynamic: “ for the first time, we are offering a product that goes beyond nicotine ».
« CBD vaping is a new category for us, and we will use this pilot launch to gain key insights into consumer and retailer experiences, combined with our extensive vaping expertise and knowledge, to help inform plans for a deployment. potential for VUSE CBD Zone later in the year. »
The reception given to this development of the Vuse range will condition a more general establishment throughout the United Kingdom, starting this year. For France and the rest of the European Union, we will have to wait a little longer.
* Revealed by the Kantar Studies Institute among 3000 adults, from 4rd quarter 2019 to 1er 2020 quarter
