Nothing seems to be able to stop BAT (British American Tobacco) in its expansion into the electronic cigarette market. In fact, the tobacco company, the world's second largest tobacco group, has announced the acquisition of South African manufacturer of electronic cigarettes "Twisp" for an undisclosed amount, reports Fin24.
BIG TOBACCO INCREASINGLY ACTIVE ON THE GLOBAL VAPOTAGE MARKET!
British American Tobacco is therefore attacking the South African vaping market with the acquisition of Twisp, an electronic cigarette manufacturer. This transaction is part of the company's new turn to develop new solutions that are less harmful to consumers in a context where traditional tobacco products are increasingly criticized for their impact on public health. .
It also comes after the decision of Japan Tobacco Inc, another global player in the cigarette market, to spend $ 434 million in its operations in the Ethiopian tobacco industry.
Founded in 1902 and established on African soil since 1999, BAT has a portfolio of brands including Lucky Strike, Dunhill, Vogue, Kent and Rothmans. Marketing its products in more than 200 countries around the world, the group has achieved in 2016, a global turnover of 14,7 billion pounds.
