The unit of British American Tobacco Plc, Reynolds American Inc, announced Friday that it had asked the US Food and Drug Administration for a review of its Vuse e-cigarette. This action gives Reynolds a head start over his main rival, Juul Labs Inc.
REYNOLDS GIVES 150 000 DOCUMENTATION PAGES ASSOCIATED WITH ITS PRODUCT!
It is a real race against time which is launched in the United States. In fact, the FDA has set May 2020 as the deadline for e-cigarette manufacturers to make a formal request to keep their products on the market, as part of its efforts to reduce the use of e-cigarettes. these in adolescents.
Reynolds, including electronic cigarettes Vuse provide nicotine via a cartridge-based spraying system, said to have provided the Food and Drug Administration (FDA) over 150 000 documentation pages, including information about the composition, design, and manufacturing processes associated with its product, as well as safety.
The company said it had also worked with a team of more than 100 people to prepare the filing, including many regulatory experts and scientists.
U.S. regulators are exploring ways to monitor the manufacture and marketing of e-cigarettes following an increase in the use of these products among adolescents and the recent emergence of a health scandal with at least 29 victims in the world. country.
