Our Company Philip Morris International which markets Marlboro, Chesterfield and other brands internationally, remains convinced that "smoke-free" products can be "The" solution to a long-standing problem: Smoking!
STRONG INCREASE IN IQOS, PHILIP MORRIS IS COMMITTED TO "RISK REDUCTION"!
The volumes of cigarettes shipped by the company have dwindled and more and more smokers are abandoning this unhealthy habit. However, the manufacturer finds his way there because deliveries of “IQOS” heated tobacco devices are on the rise.
In order to strengthen the trend, Philip Morris (PM) relies heavily on "anti-smoking" efforts. Earlier this month, the company launched a campaign titled " Year of Unsmoke“, Which encourages non-smokers not to start smoking, and those who want to quit smoking to quit or 'change', presumably switching to IQOS.
So far, the efforts are paying off. During the first quarter of 2019, the company had “ more than 10 million IQOS users worldwide“Said its CEO on Thursday, André Calantzopoulos. During this period, the volume of Philip Morris's heated tobacco deliveries increased by 20,2%.
The company says consumers are increasingly making the transition from tobacco to heated tobacco. At the end of last year, Philip Morris had 9,6 million IQOS users, pointing out that 70% of them had quit smoking. For companies like PMI, electronic cigarettes and other “smoke-free” products offer an image makeover and could be a financial lifeline.
PMI's interest in smoke-free alternatives is part of a transition to change industries. Last year, Altria (MO), from Philip Morris International and now selling cigarettes in the United States, took a 35% stake in Juul, in a $ 12,8 billion deal .
Altria wants to bring the IQOS heated tobacco device to the US market, but it has not yet received government approval. Indeed, the company has yet to demonstrate that IQOS is a safer alternative to cigarettes, the FDA announced last year.
