Puff-elec is an atypical company, with a slightly crazy history, which demonstrates that work pays off and that you have to believe in your dreams.
Every business is, originally, the saga of a slightly crazy guy who had an equally crazy dream, but who, unlike everyone else, dreamed it so hard that he felt obliged to follow through.
This dream is simple, judge for yourself: set up the first vaping discounter in France. In short, offering the same quality products as other shops, but with much lower prices...much much lower.
At a time when all the media are talking to us about eroding purchasing power and “arm wrestling” negotiations between producers and supermarkets, like me, you will immediately think of the self-proclaimed first grocer in France: Michel Edouard Leclerc.
Forget it now! Here, the man's name is Redouan KouaKoua, which is already unusual (he must have used his fists at school, our friend Redouan against the little idiots we all knew).
But as that was not enough, unlike Michel Edouard, Redouan's journey is completely off the beaten track. Here there is no business school, no large family already on the subject, quite the contrary.
Redouan and school are a failed story that ended after the Baccalaureate and a year in law school. Despite having a good general average throughout his school cycle, he had studied for his first term exams at the faculty... but he stopped everything to move towards a destiny that seemed much more concrete to him. And this is how Redouan joined his family's commercial activity: not a vaping empire on which he could have relied but a butcher's shop.
For most of us, this is where the story (well) ends. He worked with his cousins, met a pretty client, whom he married, they loved each other all their lives and had many children... False! Very wrong ! Forget.
Yes, Redouan works hard in the difficult catering profession that was his every day of the week, except that he does not forget his project. He saves, negotiates fiercely the assembly of his stocks, and goes to sell them every weekend on the markets.
While these last two days of the week are conducive to a well-deserved lie-in or even a night out clubbing for the majority of us, he gets up at 3 a.m. and, from 00 a.m., he stands in front of his stall to make your brand known: Puff-elec.
Puff-elec, in Redouan's head, it's a simple concept: how to do as well or better than others for much less money in order to allow everyone to move from cigarettes to the world of clouds with few resources. And above all: offer at least the same services and additional services to what is generally done in the profession.
The exercise lasts several years, and little by little, customers flock in, only too happy to have the same products as those sold elsewhere and which they find every weekend at unbeatable prices. Also happy to have real advice adapted to each case because, at Puff-elec, the vaper is an individual in his own right, with different problems and is not considered part of a herd of customers to be placed on the same shelf. But let's continue.
Redouan's stock is growing, as is its turnover. He now has no more space in his childhood bedroom. From the three big boxes at the beginning, the boxes are now stacked up to the ceiling.
The time has come for Redouan to give 100% exclusively to his dream. The time has come to buy a 40 m² warehouse, in other words a palace compared to the initial surface area of his young man's bedroom.
The company then takes off...we will tell you everything in detail, in the two upcoming articles (the company, and its present and future projects).
The moral of this story is simple. As Shakespeare said: “We are the stuff of which dreams are made, and our little life is surrounded by sleep.”
Redouan never took the time to read Shakespeare. Don't worry, his guidance counselor doesn't either, otherwise he would have said to himself: “It's the story of a guy who dreams of being the Leclerc of vaping”.
Vapoteurs.net
